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Lethbridge, Alberta
Wednesday, March 21, 2018
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Coldest Night of the Year

February 25, 2017 @ 4:00 pm - 8:00 pm

Streets Alive Mission is encouraging Lethbridge residents, community groups and businesses to bundle up and raise cold, hard cash for ‘The Coldest Night of the Year’ taking place this year on February 25. This is a family-friendly winter fundraising event for Lethbridge’s hungry, hurting and less-fortunate.
Walkers and teams from local businesses, churches, and other community groups are encouraged to sign up now to start gaining support to help reach their fundraising goal.  Interested walkers are recommended to register as soon as possible at: http://streetsalive.ca/cnoy2017.
This is Streets Alive Mission’s sixth year taking part in the Coldest Night of the Year, and they are aiming to raise $40,000 to aid their work with the less-fortunate in Lethbridge. An expected 200 walkers on 40 teams, including staff, friends of Streets Alive Mission, and local businesses are expected to participate in this charity walk to brave the cold winter’s night.
Coldest Night of the Year is much more than one chilly night, though. Before the walk even begins, walkers will be raising funds and inviting others to walk with them in teams. Each walker and each team will be looking for the support of their friends and family to make the fundraiser a success, not to mention the encouragement needed to face a possibly brutal winter night in Lethbridge.
If walking in the cold isn’t quite your style, keep an eye on your social media channels to support those who are walking in your community. There are also Sponsorship Opportunities available, from Lead Sponsor to Distance Sponsors, for local businesses and media that wish to support the event and reach a wider audience while aligning with a charity dedicated to life change. Streets Alive Mission are excited to announce the community sponsors for this event and thank them for their generosity and support: Lead Sponsor-RBC Hass Wealth Advisory Group, Event Sponsors-TD Highland and McDonald Nissan, Distance Sponsor-Home Hardware, and Media Sponsor-Global Lethbridge.
Lethbridge isn’t alone in this endeavor.  Thousands of participants will be taking part in the walk on February 25th, in an anticipated 100 cities across Canada.  By walking together in the chill of the night, participants will better understand the experience of being on the streets during a cold Canadian winter, while raising funds to aid the work of Streets Alive in providing much-needed support to members of the community.
The Lethbridge walk begins and ends at Exhibition Park, where walkers will register, turn in the results of their fundraising efforts, and return at the end of the evening for a warm celebration meal.  Donning iconic yellow and blue striped toques, participants will walk a 2, 5 or 10 kilometre route, and will warm up with toasty drinks at rest stops along the way. Registration on the day opens at 4 p.m., Opening Ceremony starts at 5 p.m., with the walk starting at 5:15 p.m.  A hearty chilli dinner is served 6-8 p.m. to enthusiastic and kind-hearted walkers inside Exhibition Park.
Marie McLennan, of Streets Alive Mission, noted: “The sooner you register for the walk the easier it is to reach your fundraising goal.  Lethbridge has been so supportive of this event, I think, because they are supporting the brave souls who are willing to walk on a cold night.  Please, sign up today to walk with us.  Invite your circle of friends and family to donate to support you while you walk in the cold for a good cause, and even to walk with you!  Those who support you will also be helping bring hope to the hopeless in Lethbridge.”
So far there are 18 teams registered and over $8,000 has been raised. With three weeks to go the fundraising race is on!  
Streets Alive Mission has been serving Lethbridge for 27 years, and the funds raised in the Coldest Night of the Year will benefit their clients in a time of the year known historically for low levels of giving.
  • Streets Alive Mission began as the vision of three women back in 1989 to reach out to the impoverished and homeless people in Lethbridge.
  • There are 13 programs run by Streets Alive Mission, including the People In Need (PIN) Bank, a  feeding program, a Trusteeship program that teaches clients how to handle their money, and both men’s and women’s transitional housing.  All of these programs are provided by generous donations of community supporters, and teams of committed volunteers.  No government funding is used for Streets Alive Mission programs.
  • Streets Alive Mission serves over 100 people per day, on average, through their programs.
  • In 2016, Streets Alive Mission provided  over 10,000 individual items to people in need, as well as 50,000 sandwiches for those living on the streets or in the shelter and low-income hotels around downtown Lethbridge.
Streets Alive Mission is dedicated to bringing hope to those who have none, by building relationships with the disenfranchised, through a variety of volunteer driven programs.
For more information please contact:
Marie McLennan, Associate Director of Philanthropy
323 4 Street South, Lethbridge  AB  T1J 1Z9
Phone: 403-320-1159
Email: [email protected]
Website: www.streetsalive.ca
Facebook: @StreetsAlive
Twitter: @StreetsAliveLA


February 25, 2017
4:00 pm - 8:00 pm
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Exhibition Park
3401 Parkside Drive South
Lethbridge, Alberta T1J4B3
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